Top 10 Ways To Plan A Successful Special Event

By Nancy Mallory

Marketers are using events in original ways. While in previous years corporations typically used events and sponsorships to increase brand awareness, the latest research shows that marketers recognize the role of events in relation to consumer and employee education, with measurable and value-added results.

10. BE ORGANIZED

Draft an event plan that includes a timeline, budget and event goals. Be sure you have ample lead time to pull off a successful event.

9. DEFINE CLEAR OBJECTIVES

If you don’t know where you’re going, any road will take you there. Be sure you know what the purpose of the event is, and create a road map to get you to your destination.

8. EVALUATE YOUR STRENGTHS AND WEAKNESSES

Know your inherent abilities and match your skills accordingly. Hire – or delegate to – people who possess the experience and abilities that are not your strong suit.

7. WORK SMART

Experience is critical in managing a special event. If you are going to attempt something new, do it on a scale that you can handle.

6. HAVE LOTS OF ENERGY

Enthusiasm can help overcome the feeling that something can’t be done. In general, events take a lot of time and resources, so plan accordingly.

5. KEEP TRACK OF TIME

Make sure that you have ample time to do the event.

4. IDENTIFY YOUR RESOURCES

Find as many good people to work with as possible.

3. ASSESS YOUR RESOURCES

Special events require a significant investment of time, material and money. Research who and what is available to you and use it!

2. PLAN, PLAN AND THEN PLAN SOME MORE

A comprehensive event plan is a must! You should know every step you expect to take before you take the first one.

1. HAVE A CONTINGENCY PLAN IN PLACE

Even the best-laid plans can have hiccups. Be prepared to adapt your plan should unforeseen opportunities and problems arise.